Your company could gain valuable exposure for your products and services to key industry decision makers and influential recommenders that will visit the show.
Marketing & Advertising campaigns:
With a mass media marketing and advertising campaign including over 25,000 Visitor invitations to senior professionals – all pro-active and forward thinking marketers will realise the importance of exhibiting their goods and services at the largest oil & gas exhibition to be held in New Plymouth, NZ in 2012. The show will be heavily promoted in all media circles from post box drops in targeted areas, regular media releases to email databases and hand deliveries to street addresses in industrial areas.
Energy Publications have thrown their support behind the event and will work closely with the organisers to leave ‘no stone unturned’ in the quest to entice quality visitors to the show. Advertisements will also be strategically placed in the New Zealand press both Nationally and locally and several other industry magazines. Radio campaigns will be run across all major FM and AM stations across the country.
Print media advertisements will be placed into newspapers and magazines as well as comprehensive radio campaigns. These will be conducted with all prominent stations that reach the appropriate target market.
Why Would Your Company Consider Exhibiting?
Who comes to trade shows?
- 83% have the authority to purchase or are a decisive influence in the purchasing decisions of their company
- 72% intend to make a purchase in the near future
- 82% of those from out of town or state have travelled specifically to visit the show
- 54% came specifically to see new products and services
- 46% made the decision to attend a show two weeks before it started
Why do they come?
- 54% to keep up with available products and services
- 40% to keep up to date with technology
- 48% for information
You might also consider purchasing advertising space in our New Zealand Oil & Gas 2012 Exhibitor Catalogue. This publication is handed to every visitor to the event and remains a reference point for a time to come well after the event has concluded. It also benefits from additional distribution in the July issue of Oil & Gas Australia.